Brown is back – why chocolate brown & natural tones are trending now
Brown is making its big comeback in 2026 – in all its facets: from deep chocolate brown to gentle beige hues. This palette feels calming, refined and is effortless to combine with a wide variety of looks. On runways, in street style and in everyday life, brown has already returned because it instantly lends outfits a warm, premium touch. If you want to expand your wardrobe in a timeless way, earthy tones are a perfect choice: they layer with ease, add structure to your styling and work just as well in the office as they do for a city stroll or a weekend trip.
This trend fits perfectly with the current zeitgeist: natural materials, conscious consumption and long-lasting quality are centre stage. Brown embodies exactly these values – it grounds, soothes and creates a harmonious overall impression. Combined with clean silhouettes and premium textures, it results in a look that feels modern and relaxed at the same time. Whether understated and minimalist or elegant with statement accessories: warm earthy tones are the smart foundation on which you can build versatile outfits. The result is a wardrobe that shows real style savvy and accompanies you across seasons.
Particularly beautiful: brown harmonises wonderfully with natural surfaces and fine textures. This allows the depth of the colour to come fully into its own – and your look appears seamlessly put together. Opt for different shades within the same colour family to create dimension, or pair brown with cream and off-white for a fresh twist. Accessories and shoes in neutral tones complete the styling without overpowering it. The result: an authentic, modern appearance that underlines your personality and, thanks to its timeless appeal, brings lasting joy.
Our favourites in warm natural tones
Even if not every shoe is classic brown, these models sit squarely within this on-trend colour world – from beige to rust orange.
Wool Sneaker – lightness in beige
The Wool Sneaker in beige is the perfect choice for anyone who likes it light, clean and uncomplicated. Ultra-light, breathable and super comfortable, it will see you through warm days.
Thanks to merino knit fabric, you enjoy a comfortable microclimate for your feet – even barefoot.
Style tip: Pair it with light outfits or linen looks for a relaxed, natural style.
Wool Sneaker Women
Wool Sneaker Men
Retro Runner – rust orange with character
The Retro Runner brings an exciting, on-trend touch to your look with its warm rust orange. Inspired by 70s style, it combines merino wool and nubuck leather for breathability and high comfort.
The flexible sole ensures a soft ride, while the design lends your outfit a laid-back retro touch.
Style tip: Perfect with jeans and neutral colours like beige or cream – that way the shade really comes into its own.
Retro Runner Women
Retro Runner Men
Merino Slides – sandy tones for warmer days
The Merino Slides in sand melange offer just the right mix of comfort and style. The soft merino-cork footbed ensures a pleasant wearing experience, while the design remains modern and versatile.
Ideal for warm days, whether for everyday wear, on holiday or in the office.
Style tip: Looks especially good with airy fabric trousers, dresses or shorts in natural colours.
Merino Slides Women
Merino Slides Men
What do our customers say?
I am absolutely thrilled with the Giesswein Wool Sneaker! The shoes are incredibly comfortable and mould perfectly to my foot. The soft wool upper is breathable and keeps my feet warm even on cooler days. The design is simple yet modern, so the shoes go with any outfit. The grip on the ground is excellent and gives me a secure feeling when walking. I also like the product’s sustainability, as it is made from renewable raw materials. All in all, a great product that I would recommend to everyone!
Chat G — ★★★★★
Really great to wear. I’m glad I bought these slippers, Merino Slides Men, and can recommend them with a clear conscience.
Friedrich — ★★★★★
